
WHO WE ARE
At Ares Projects, we specialize in creating and managing successful Amazon businesses. With our 360-degree Amazon services, trusted network of partners, and deep technical expertise in the Amazon ecosystem, we are here to solve the complex challenges that retailers face daily. Our approach is simple, strategic, and effective, designed to help clients scale and succeed on Amazon.
ARES
/ˈeə.riːz/
The ancient Greek god of war and courage.
THE MEANING BEHIND THE BRAND NAME
We understand that in business, every day is a battle. Building a business is not for everyone; it requires sacrifice, resilience, discipline, and the bravery to face countless rejections and challenges. Through our own trials, we discovered the true essence of perseverance and courage. Like the ancient Greek god of war, Ares, we embody a relentless spirit and unwavering determination to pursue success.
Ares is our guiding force, reminding us that each challenge we overcome only strengthens us and propels us forward. Today, Ares Projects stands as a powerful agency, dedicated to empowering our clients with the strategies and tools to triumph in their own battles for success. Together, we rise above the ordinary, embracing the journey with courage and purpose.

Our story
Our partnership, born out of serendipity, took us on an extraordinary journey of passion and purpose. As we stumbled upon a British supplement venture on Amazon UK, little did we know that it would become the catalyst for something greater.
Although our initial brand experienced success, the pandemic and logistical hurdles hindered its true potential. We refused to be disheartened by these obstacles; instead, they ignited a fire within us. We conceived an innovative idea: to assemble a team of experts in various facets of Amazon, empowering brands to scale regardless of stock issues or cash flow constraints. Our goal was to be problem solvers, implementers of technical skills, and builders of strategic partnerships, propelling brands to new heights.
We set our sights on disrupting the Amazon space, gradually establishing dominance in each category by expertly managing and integrating brands. Our minds were brimming with hundreds of ideas each day, fueled by our entrepreneurial spirit and fortified by our operational expertise. We embraced a white belt mentality, continuously seeking growth and learning opportunities.
Our ultimate ambition is to emerge as leaders in the industry, providing unwavering assistance to brands across all categories. We yearn to redefine what it means to excel on Amazon, revolutionising the way brands navigate the platform. Working in perfect harmony, our collaboration brings us immense fulfilment. Our individual skill sets seamlessly complement one another, propelling us forward with unstoppable momentum. It all began with assisting a local supplement brand in scaling, and in that moment, we realised the boundless potential we possessed as co-founders. We discovered our ability to achieve remarkable feats and conquer even the most formidable challenges.
Our shared vision and complementary abilities allow us to move mountains and pave the way for unparalleled success. Together, we are forging a path that leads to greatness, leaving an indelible mark on the industry we passionately serve. With every step we take, we inspire others to dream big, overcome obstacles, and rewrite their own narratives. This is our calling, and we embrace it with unwavering determination, boundless enthusiasm, and an unquenchable thirst for excellence.
OUR
values
Growth Mindset.
We embrace a ‘white belt’ mentality, continuously learning and improving. We believe personal growth and development directly impact both company and individual sucess.
Build Great Relationships.
We foster positive, long-term connections internally and externally. Our success is built on quality relationships and the success of others.
Proactive Innovation.
We stay proactive with our approach to innovation, ensuring we’re one step ahead.
Championship Mentality.
We approach everything with a championship mindset, embracing challenges as opportunities to excel and learn. Our tenacity, discipline and refusal to settle for mediocre results sets us apart.

Our Impact
Enhancing employee well-being, fostering personal growth, and strong internal culture to achieve industry dominance. We invest in developing future leaders through sessions with Echelon Front by Jocko Willink and sales programs by Brad Lea & Andy Elliot.
Charitable contributions to White Ribbon UK & Bahay Tuluyan Foundation. We donate a percentage of our directors wages to both charities, supporting their causes.
Sponsorship of the Philippines Rugby Team. We proudly support an emerging nation in Rugby, contributing to their growth and success in the sport.
MEET ARES EXPERTS
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Leszek
Head of Strategy
Leszek, our Director of Strategy, excels as a seven-figure seller, crafting strategies to elevate brands. Working across all departments, he drives success in his role. Passionate about motorbiking and movies, he finds joy in adventure and entertainment during his free time.
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Gabrielle
Creative Director
Meet Gabbie, our innovative Creative Director who brings 8+ years of expertise in Amazon listing optimisation to seamlessly fuse artistry and strategy for unrivalled marketplace impact. Outside of work, Gabbie is a devoted mom of two and enjoys creating captivating music for her audience.
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Luka
Strategy Director
Luka is passionate about leveraging data-driven insights to drive strategic brand growth and innovation on Amazon. His collaborative and empowering leadership style fosters a culture of continuous improvement and teamwork. Luka brings a blend of strategic brand development, marketplace optimization, and consumer trend analysis, ensuring brands stay ahead in a competitive digital landscape.
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Sophie
Executive Assistant
Meet Sophie, our experienced Executive Assistant. Right hand to the Founders, keeping all key members in check and ensuring we perform as Ares Projects to the best of our ability.


Your Growth Our Mission
